BSAC Brand - Logos now available for downloading
You will remember a while ago we got in touch to seek members’ views on how we can develop the BSAC brand. The aim of this consultation was to ensure that the BSAC brand continued to reflect the values of today’s Club and its members.
Many thanks to everyone who participated in the consultation, particularly the online surveys which proved highly effective.
Feedback from these surveys clearly highlighted that while you all liked Neptune, you felt that he was looking a little old-fashioned. It was also agreed that our logo as a whole needed modernising and a new, organisation-wide strapline should be introduced.
As a result of the consultation, the BSAC logo has now been redesigned, with a new typeface and featuring a smaller Neptune along with the introduction of one single strapline – Diving for divers.
Clear guidelines on using our refreshed brand image have also been developed to ensure that it is consistently and effectively used across the organisation.
As a not-for-profit organisation, we are committed to making the implementation of the updated BSAC brand as smooth and cost-effective as possible while maintaining quality and impact.
Over the coming months, you will start to see the introduction of the logo and strapline across all our training, marketing and promotional materials. This is going to be a very gradual process and you will only see a change in the logo when we have run out of current stock , are reprinting or we are producing something for the first time, e.g. the new Diver training packs now have the new logo and the new snorkelling posters. We will also shortly be making the new logo available for branches to use on their own materials, including branch websites. Again we do not expect you to rush out and use the new logo. We just ask that if your branch is producing something new, you use the new logo rather than the old logo
You can download the new logo and the BSAC Logo Brand Guidelines document here
In the meantime, if you have any questions about the new brand, please contact Alison Dando at alisond@bsac.com or by telephone on 0151 350 6221. Once again, many thanks for your invaluable feedback – by refreshing our brand we can continue to build on BSAC’s distinct image and reputation as the biggest & best dive club in the world.
Best wishes,
Marcus Allen
Chairman
Page last modified: 8th Aug 2007 - 18:16:56